This is a concept packaging design based on Jerry Seinfeld from the show Seinfeld. The colors were inspired by the diner that the characters frequent in the show. Jerry’s character is shockingly simple and does not like when things are too complicated. The simplicity of his character is why I decided on a matchbox style package that was intuitive and straightforward. The stripes on the box pays homage to the striped shirts that he often wore in the show. After designing the branding and packaging, I printed, built, and photographed the table joke cards.