This logo design was for a concept kombucha brand that sells probiotic energy drinks. The brand is marketed toward athletes as a drink that fuels great workouts. I chose colors that have a bold and electric feel. The bright blue is often associated with a feeling of hard work and productivity. I designed a brand guide and some mockups of two different flavors. I created the typeface that is used for this logo and pulled the monogram from that. This was the first time I created my own typeface and it truly fueled my love and passion for typography.